Maybe marketing the sport is more than just where and when. I've always thought,with the help of fans, regular articles sent to local press about local drivers would market the sport and maybe enduce people to go along and support thier local driver. With the BBC docu, the phrase "as seen on BBC 1 " would add credability to any article.
Do we produce pamphlets for local hotels tourist information outlets? Seem to remember high edge raceway was a regular what's on around Buxton in the tourist info, Poole speedway do the same, even sponsered by the Poole tourist board.
But as has been said many times, BRISCA is very fragmented at times, promoters do what is needed for thier own promotions, and rightly so, the sport really needs a dedicated marketing group of some kind, everyones full of good ideas but they need to be collated and put together in a workable fashion. As Steve says - everything is relative to the budget available.

You can be too close to the product and therefore passionate but, in terms of marketing you can only have what can be afforded - one or two commented that the crowd looked a bit down at BV - Any parallel that the crowd was [b]only[code] F1 stock cars and we are an entertainment and need a package to suit all.

I find speedway absolutely enthralling - most Monday night's at BV we are almost alone! That sport is well marketed as a sport.

The simple dcotrine of stock car racing - and what `newbies' come through the gates to watch are cars crash - respectfully they do not need a piece of paper telling them how that will be done - They will learn if they get interested.

The BriSCA website - it does not sing, neither does it dance and most experts will tell you such things should be simple and easily downloadable.

It tells you when meetings are on, points, and generally who is booked in for the coming weekend - It could feature more news, granted but there are very good fan sites out there that cater for that.

Like all things there has to be a mix and match and a sense of perspective and we are running parallel things, a sport for the minority and potential entertainment for the majority - getting that to mix and match and be attractive succesfully is the key

Realistically Chris marketing generally can only budged at around 10% of projected turnover - so if you expect 30k - gives you 3k.

Much as well passionately love our sport, we are relatively small revenue wise, have the problems of running 1 specific day - so time and date specific and weather related in terms of success.

3k will buy you a good Press campaign OR a radio campaign and TV is 8 - 9k. There is of course `speculation' which is how best to capitalise on an increased budget and analysis of the what ifs if it does not work. Does it damage cashflow to the point of prejudicing the next event by cut backs ?

Bus advertising - depends on which way you do it, up to 40k - ask Hazel.
The creativity comes from trying to make the best of the budget and squeezing the most of it.

Then you have to aline the advertising to target market and offer - ir more people will come at £9 tahn £15 - potentially - but you need substantively more at £9 and £15 which is a big gamle given fixed costs and making allowances for weather affect and outside influences.